Creative Tile


House of Shame

Mapei / Laticrete

TCA / Mapei installation Ad

This photograph of the start of a Mapei installation ad is a scam and I challenge Mapei to produce the finished tile installation.

The truth is, there is no finished installation. And if there were, it would have to either look like hell, tilesetter goes insane or chooses a new profession.

In any event its a crazy way to start a quality thin-set large tile installation.

Proper Way to Start a Large Tile Installation


Mapei Workshop FlyerUltralite: Hang the big tile



What are we hanging the big tile to boys, a level line? Nobody in their right mind would start their installation like this mortar suggests.

A quality large tile installation would start with a straight 1 x 4 board from Lowes or straight edge leveled and fastened to the wall at the second row, thereby starting your installation on solid leveled support. The next day, unscrew the board and cut in the bottom row of tile.

Self leveling cement: Do they really believe it does that?

The rest of these mortars in the workshop mix with water, so they are inferior to your everyday thin-set mortar that would do all these tasks better than these high margin useless products. Move over "Seinfeld", this is the real show about nothing.

I use Kerabond / Keralastic in all my installations, a two-part mix also manufactured by Mapei. Why dosen't Mapei have workshops on their best products, you ask? Someone would have to tell them how they work.

Mapei and Laticrete caulk tubes

Does it make too much sense to manufacturer a squeeze tube of caulk with a small nozzel where we can control the flow and make a nice bead of caulk for our installations??

We're expected to use a full size caulk tube and gun, about 2 feet long, to caulk our installations. A tube of caulk with enough caulk in it to do the bath 10 times over, a tube of caulk that doesen't stop when the gun is disengaged and a nozzel that as small as you can cut it, is still way too big.

These companies are our installation leaders. I remember when tile manufacturers were the installation leaders in our industry and no company took that role more seriously than American Olean.

But that's another post.



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