European tile and installation look on cover of TileMag, butt together tiles.
American tile buyers get the custom 86.
The custom buildings products "now" installation is a scam. The grout joints are too big for unsanded grout and not big enough for sanded grout.
I wonder why you don't see a finished grouted installation?
I would love to be a fly on the wall in the office of european tile manufacturers. What do they think of the American tile industry, that knows little about the residential tile installation and jobsite?